I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 45: Social Media Hacks- 5 Great Ways for Profits Surge
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses social hacks to help succeed on engaging and communicating on digital marketing. Providing Consistent Value [1:00] If keep providing consistent value, if you take massive action, without expecting back anything in return, you will see immense traction generated. value converts into trust and engagement Adding Value for your communication [1:32] Focus on benefits versus features. Think about what benefits customers rather than talking about your own products or services. [1:45] Always think in terms of have your audience's pain points, challenges, frustrations, desires. [1:58] where rather than competing unnecessarily with anyone else, you focus on yourself and expand furthermore on that. [2:13] Storytelling can add value. [2:16] Remaining and being authentic can also add to value. [2:22] Show reverence and add the human touch to build immediate and long-term connections and allow you to engage more easily with your prospect or your target market. [2:45] Stay creative, stay positive, stay passionate, stay authentic, and keep providing that massive value. [2:52] No secret agendas should be held. Keep tidy, keep clear, keep straight and see a sense of commitment over time, build a sense of friendship.