The Yaag Project

The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.

https://the-yaag-project.simplecast.com

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episode 84: Dennis Yu: Breaking the myths around personal branding


In this episode, Dennis Yu, the CEO of BlitzMetrics, who also has held leadership positions at Yahoo! and American Airlines, joins us to break the myths around personal branding. He talks about: --> What a personal brand means, and more importantly what it is not --> How perceived authority is not equal to 'fake-it-until-you-make it' --> The myths around personal branding --> A framework for building a sensible personal branding that's not all 'me-me' --> 3x3 method for content creation --> Measuring the impact of personal brand on business outcome


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 July 5, 2021  48m