The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
episode 87: Eddie Yoon: Identifying super consumers and being thoughtfully aggressive
In this episode, Eddie Yoon, the founder of Eddie Would Grow, the world's leading expert on super consumers and the co-creator of Category Pirates joins us to share his insights on 'How to identify your super consumers and also be thoughtfully aggressive?' He talks about: -->Who are super consumers and how are they different from what we call ‘power users’ in Saas? --> How should one go about identifying their superconsumers? --> Transitioning from selling rationally to selling to aspirations --> What being thoughtfully aggressive means --> How spikes in data are where you find the good stuff, and lot more...