Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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Live Shopping Events on Facebook Help Abercrombie & Fitch Engage Customers, Drive Sales
In episode 308 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Megan Brophy, senior director of brand marketing at Abercrombie & Fitch and Abercrombie Kids. Brophy discusses Abercrombie's partnership with Facebook for its Live Shopping Fridays initiative, how livestream shopping brings the in-store and digital experience together, and what customers experience when engaging with the live…