Inside Jobs is a podcast about in-house agencies and the people who lead them—featuring industry influencers, creative directors, and marketing executives from top global brands. Get to know the people and personalities who are shaping the in-house industry. Inside Jobs is hosted by Robert Berkeley, brought to you in partnership by the In-House Agency Forum (IHAF) and EKCS. Listener questions and comments are highly encouraged. Contact us anytime.
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episode 33: Ep. 33 - A Legacy of Should’ves - Graham Daldry, Specsavers
In this episode of Inside Jobs, we hear from academic hopeful turned in-house agency leader, Graham Daldry. When education reform curbed his early career plans, Graham took a turn as an advertising writer. A handful of agencies and some 2,000 scripts later, he left Ogilvy & Mather to help build a budding eyewear brand from the inside out. Follow along as Graham discusses all things advertising, from copywriting to creative leadership to the merits of the in-house model. (UK listeners: stay with us ’til the end to hear how the iconic “Should’ve gone to Specsavers” tagline came to be.)
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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.