Podcast Pontifications

THIS SHOW IS CURRENTLY ON HIATUS - PLEASE ENJOY THE ARCHIVE OF CONTENT FOCUSED ON MAKING PODCASTING BETTER. Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier. Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of what might be coming tomorrow. Hosted by Podcast Hall of Fame Class of 2022 inductee Evo Terra.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyChartable - https://chartable.com/privacyPodsights - https://podsights.com/privacy

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episode 16: Blame Your Podcast's Audience For Slow Growth


When facing flatline audience numbers, many podcasters turn to various marketing tactics. Perhaps you do need to spend more time on and with your social media. Maybe you need a big name guest who’ll share the episode with their big fan base. Or maybe you need to be a guest on more on other podcasts. Perhaps it’s time to spend some money on advertising your show.

And you know what? Some of those tactics may work for you. But none of them are going to solve the root cause of your plateaued podcast problem.


So what is that root cause? It’s this: Your core audience has stopped recommending your show to other people.


That's it. That's the reason. 


Because if your core listening audience were continuing to recommend your podcast to other people in their lives, you wouldn’t see a plateau in your podcast’s growth.


Word of mouth is how discovery happens.  So If you’re not seeing consistent growth month over month, then the simple fact is that your audience is no longer recommending your podcast to other people. 


The question becomes why? Why has your core audience stopped recommending your show to the people they encounter in their lives?


For the rest of this week, I’ll dig into three tactics, each provided by Tom Webster of Edison Research, to help boost your podcasts recommendability. They are:


  1. Know what your listeners expect so you know how to deliver the unexpected. 
  2. Make your show easy to recommend. 
  3. Master your craft. 


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Links Mentioned:


• Advancing Podcasting -  http://advancingpodcasting.xyz

• Spotify Ad Platform - https://ads.spotify.com/en-US/pricing

• Tom Webster on Twitter: http://twitter.com/webby2001

• Edison Research - https://www.edisonresearch.com

• Podcast Movement 2021 - https://2021.podcastmovement.com

• Got a sexy show to recommend? Hit me: evo@simpler.media

• Evo Terra on Twitter - https://twitter.com/evoterra

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra


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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/blame-your-podcasts-audience-for-slow-growth.


Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.


And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.


Photo by Maria Teneva on Unsplash

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Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy


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 August 9, 2021  12m