Code Story

Their tech. Their products. Their stories. In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back. Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans share what it feels like to create a world class product, how to recover from critical mistakes, and how to scale your solution to the masses. This podcast is for the tech leader, CTO, CEO, developer, software architect, startup leader, disruptive visionary - or the curious minded individual, who wants to know what a builder goes through in creating world changing technology.

https://codestory.co/

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episode 9: S5 E9: Valerie Coffman, Swayable

Valerie Coffman has a family in San Francisco, with 2 cats - both 18 pounds each - and 2 kids, the oldest being 3 and a half. So you could say she has a lot to juggle, even outside of a startup. Her family spends time outside, in parks, the zoo, museums, etc - as much as she can since they are opening up again post pandemic.

She graduated from Cornell, with her PhD in Theoretical Condensed Matter Physics - which I had to google to understand. Prior to her current venture, she was the CTO and Chief Science Officer at Xometry, an on demand marketplace for custom manufacturing - building their software team from scratch.

She and her co-founder started their current venture by exploring why people resist believing scientifically backed, factual information. She wanted to figure out which messages and stories were more effective at communicating these true facts.

This is the creation story of Swayable.