Code Story

Their tech. Their products. Their stories. In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back. Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans share what it feels like to create a world class product, how to recover from critical mistakes, and how to scale your solution to the masses. This podcast is for the tech leader, CTO, CEO, developer, software architect, startup leader, disruptive visionary - or the curious minded individual, who wants to know what a builder goes through in creating world changing technology.

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S5 Bonus: Jody Shapiro, Productiv

Jody Shapiro was fortunate enough to know he was going to be an engineer from a young age. He did the typical kid things, liked played with legos, and built things, with deep curiosity around how things worked. He was introduced to coding when he was 9 years old - and it clicked. He also found himself interested in the business world. The same curiosity around gears and levers was also extended into business... and he was fascinated by the systems in place that enabled intelligent decisions around pricing, stocking, etc.

He's had the opportunity to indulge in his curiosities, studying computer engineering in his undergrad, and working on incredible problems in the industry. He has worked for Microsoft, video conferencing software, Silicon Graphics, and Google (for 9 years). He finds it's easy to fall in love with tech, but it's important to remember that there are users on the other side of solutions.

When he left Google, he set out to build... a business. He wasn't sure what type of business he was going to build. But he wanted to go work on a big problem, one that everyone had. After spending some time researching, he figured out that everyone has more SaaS than ever before, and companies were having a hard time managing their portfolios. He thought there must be a way to solve this problem, and solve it driven by data.

This is the creation story of Productiv.