PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 83: Why Digital Marketing Transformation is Important for the Future of Businesses with EPAM Systems Global Marketing Head Julie Hansberry
In This Episode… We talk with EPAM Systems Global Marketing Head Julie Hansberry about digital marketing transformation. We discuss how the pandemic has accelerated it. What businesses need to do to be successful at it. Why getting away from tech is the best for your work and creativity! Show Notes · [01:00] Are you a coffee or tea drinker? · [01:16] Can you give a brief overview of your expertise? · [02:43] Have you seen a big shift in digital marketing transformation? · [03:57] What have companies been lacking in digital marketing transformation? · [05:08] Have retailers finally figured out omnichannel marketing? · [06:16] What have been some of your more successful campaigns? · [07:07] Have you seen brands start to focus on podcasting? · [08:41] Are we going to see a bigger push into the audio space? · [10:41] What has changed for marketers when we are talking about product launches? · [11:58] Do PR pros and marketers need to think digitally when it comes to product launches? · 15:07] What are keeping businesses from truly transitioning to a digital marketing focus? · [15:45] What do PR pros need to do to sharpen their skills? · [17:11] Fun question: If you could do a digital marketing transformation on yourself how would you do it? · [19:05] Final thoughts · Julie Hansberry was our guest today. Learn more about EPAM Systems. Thanks so much for tuning in. Join us again next week for another episode! · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.