In your business, do you feel like it’s all work, little personal time, and less profit than you deserve? Enter the Exit Mindset podcast. The Exit Mindset gives you a series of principles and information that will help you get the profit, company valuation, and work-life balance you want. Whether you are looking to keep your company forever or interested in selling it at some point down the line, this podcast will work with you in helping you achieve the business you always wanted.
https://www.exitmindset.com/podcast/
What Conversation Are You Having With Your Customers?
This episode explains what the conversation entails, why it’s vital to your company, and how to fix it.
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Key Links
- Sign-up for your FREE COPY of Exit Mindset (Releasing soon!)
- http://exitmindset.com/
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What is the conversation?
- It’s every bit of verbal and non-verbal communication between your company and your consumer.
- What your consumer sees/hears/feels will affect how they think about and interact with you.
- You can purposefully affect the conversation.
Think Like a Buyer
- The Exit Mindset gives you this lens.
- Create an optimal business model by examining all company/consumer interactions from the outside.
- What does your conversation say about your company?
Incongruency Kills Businesses
- If potential buyers see incongruencies, they will lower your valuation.
- Incongruency between your product and your conversation means less profit and lost customers.
- Dissect your business so you can position it exactly where your consumer needs it to be.
It’s All About the Consumer
- You can’t please every consumer, so focus on yours.
- If you tailor your conversation to your consumer base, they will automatically trust your company more.
Issues with Your Conversation
- The two most significant issues with conversations are missing parts or having the wrong conversation.
- If you don’t know the difference, you can’t fix the issues.
- Once you know, you can focus on them and position your company more effectively.
See it Through to the End
- Your conversation has to be consistent throughout your consumer’s experience.
- One incongruency can lose you a customer.
- Buyers will see your company the same way, and measure its worth on the congruency of its conversation.
- You have to create a feedback loop and continually improve to craft the optimal business model and earn the highest valuation.
Mindset Moment: Put the Pressure on Immediately
- Begin analyzing your company and making changes right away.
- Start thinking like a buyer today!
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- The Exit Mindset is brought to you by Rem Oculee, founder of Confidence Wealth. All rights reserved.
- For more information, please visit ExitMindset.com.
- Follow Exit Mindset for more ways to “Think Like a Buyer” on Facebook, LinkedIn, Twitter, and Instagram.
We want to help as many business owners as possible. If you know anyone who could benefit from the information in this podcast, please feel free to share it with them.