With love and data

Ben Hammersley is one of the worlds leading futurists and writers for the Wired magazine. When he speaks companies like Google, Vodafone and Telekom listen. We met last week at the Radiodays Europe in Vienna, where he held a fantastic keynote about the future of radio, audio, and technology in general. In this episode, we talk about how to bridge the gap between old industries and new technologies, the future of radio and audio in general, how monetization on the internet works and how brand communication must look in the future. Little trivia: Ben is also the inventor of the word "podcast", which he accidentally came up with when "padding out" an article. But do not ask him about that, as he probably heard that question 2 or three times in the past ;)