PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 85: Being Authentic in Your Social Media Content with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz
In This Episode… We talk with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz about content, book publishing marketing, and social media marketing. We discuss the future of social media marketing, thoughts about Clubhouse, virtual events, video content, and live streaming. Show Notes · [00:45] Are you a coffee or tea drinker? · [01:28] Can you give a brief overview of your expertise? · [02:33] How can PR pros and marketers keep up with all the top trends? · [04:08] Should PR pros be hesitant with joining Clubhouse? · [04:56] What is the future of Social Media Marketing? · [06:16] Should PR pros and Marketers start to focus on audio content? · [07:12] Should thought leaders or brands be guests first on podcasts before starting their own? · [08:49] Should authors be using video? · [10:23] Has marketing books for authors changed since the pandemic? · [11:34] Have you seen virtual events work promoting books? · [12:45] What did you use for live streaming? · [13:44] Do you recommend any tools for those getting into live streaming? · [15:35] What are some key tips for authors to know about social media and content? · [17:38] Should people use hashtags on LinkedIn? · [18:05] What do you think is the future of social media? · [18:27] Should PR pros look into understanding how to video edit? · [19:32] Fun question: If you could create any new form of content, what would you create? · [20:19] Final thoughts · Morissa Schwartz was our guest today. Learn more about Dr. Rissy’s Writing and Marketing. Thanks so much for tuning in. Join us again next week for another episode! · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.