The team credo of the 1969 Minnesota Vikings was "40 for 60." In extreme cold with no heaters, in wins, in losses, all 40 members of the team gave it their all for all 60 minutes of the game. The 1969 Vikings, known for their "Purple People Eaters" defensive line and 12 consecutive victories set a record for consecutive wins and defeated the Cleveland Browns in the NFL championship game to reach Super Bowl IV before losing to the Kansas City Chiefs. Their story is told by Hall of Fame head coach Bud Grant, star quarterback Joe Kapp, and defensive end Jim Marshall, who played for 20 seasons and never missed a game.