PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 87: Getting a Better Understanding of the Podcast Industry with Kitcaster Co-founder Brandy Whalen
In This Episode… We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more! Show Notes · [00:50] Are you a coffee or tea drinker? · [01:55] Can you give a brief overview of your expertise? · [02:49] What do brands not understand about podcasting? · [04:21] Brand do not understand that they can do internal podcasts only? · [05:49] How should brands approach podcasters and how should podcasters approach brands? · [07:17] How should podcasters and brands approach ads, should it be long term or short term? · [08:14] What should podcasters and brands figure out on how to use drop-in/drop-out audio? · [12:34] Should we be thinking of podcasting like Youtube videos and Clubhouse like live streaming? · [13:08] How should PR pros go about pitching their influencers to podcasters? · [14:52] Should PR pros increase their ad spend on podcasts? · [17:17] What tools should PR pros use to repurpose podcast content? · [18:47] Do you use any tools for transcriptions? · [19:38] What are some tips for PR pros who are wanting to start a podcast? · [24:31] Fun question: If you were to start a brand new podcast, what would it be? · [25:50] Final thoughts · Brandy Whalen was our guest today. Learn more about Kitcaster. Thanks so much for tuning in. Join us again next week for another episode! · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.