PR 360

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 360 will help give you the answers to these questions. Join us each week as we bring you the best public relations talent in the tech industry. PR 360 is here for the aspiring public relations student and those that have been in the industry.Learn about:How to handle a crisis like a pro!What it takes to create a memorable PR campaignWhat trends will we see in the PR industryWhat tech advancements will shape the PR industryAnd more! See for privacy and opt-out information.


episode 87: Getting a Better Understanding of the Podcast Industry with Kitcaster Co-founder Brandy Whalen

In This Episode…

We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more!


Show Notes

·      [00:50] Are you a coffee or tea drinker?

·      [01:55] Can you give a brief overview of your expertise?

·      [02:49] What do brands not understand about podcasting?

·      [04:21] Brand do not understand that they can do internal podcasts only?

·      [05:49] How should brands approach podcasters and how should podcasters approach brands?

·      [07:17] How should podcasters and brands approach ads, should it be long term or short term?

·      [08:14] What should podcasters and brands figure out on how to use drop-in/drop-out audio?

·      [12:34] Should we be thinking of podcasting like Youtube videos and Clubhouse like live streaming?

·      [13:08] How should PR pros go about pitching their influencers to podcasters?

·      [14:52] Should PR pros increase their ad spend on podcasts?

·      [17:17] What tools should PR pros use to repurpose podcast content?

·      [18:47] Do you use any tools for transcriptions?

·      [19:38] What are some tips for PR pros who are wanting to start a podcast?

·      [24:31] Fun question: If you were to start a brand new podcast, what would it be?

·      [25:50] Final thoughts

People and Companies, We Mentioned in the Show

·      Brandy Whalen was our guest today. Learn more about Kitcaster.

Episode Length: 27:00

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 2021-09-15  27m