Agency Accelerated is your go-to guide to growing your agency – quickly. Join award-winning marketer and strategist Stephanie Liu as she meets the minds behind the brands and talks to exceptional experts with decades’ worth of agency insights. Each episode is a toolkit full of practical how-to’s – from driving sales to telling stories – and revenue-boosting ideas that you can apply to your own business. Whether you’re an agency owner or a boss in the making, Agency Accelerated will help you expand your knowledge, streamline your workflow, and take your agency to the next level / and set you on a smoother, faster path to success. Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar Powered by Agorapulse: the social media management tool.
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episode 6: How To Boost Brand Loyalty For Clients With UGC
UGC is becoming a more and more important part of the marketing mix. But how can you use it to boost brand loyalty for your clients?
The problem is that most marketing agencies don't have a process in place to capture user generated content. As a result, they miss out on the opportunity to engage with their customers and enhance their brands. This leads to lower conversions and higher churn rates. Agencies need an easy way to get more UGC from their clients' channels so they can improve brand loyalty, increase customer engagement, and boost conversion rates.
Benedict Stöhr, CEO & Co-Founder of squarelovin joined us to talk about this topic. He shared his insights into how agencies can leverage user generated content in their campaigns and help build stronger relationships with their clients.
Hosted by long-time agency expert and communication coach, Stephanie Liu, you’ll learn:
- How UGC has evolved in recent years
- What opportunities exist today for brands and agencies to leverage UGC
- Best practices and tactics to help clients achieve their goals
Add next season’s Agency Accelerated shows to your calendar at agorapulse.com/calendar.
LINKS
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How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue
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Agency Accelerated is the marketing agency podcast for you!
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