PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 90: Getting to know non-profits, Caused Based Marketing, and Golden Rule Charity’s President Paula Robison
In This Episode… We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing. Show Notes · [00:46] Are you a coffee or tea drinker? · [01:18] Can you explain your expertise? · [02:42] How has Golden Rule helped those in need? · [04:17] How does Golden Rule recruit their board members? · [08:20] Can you explain the fundraising and funder side of Golden Rule? · [10:18] How do PR pros effectively target the right business for fundraising? · [12:03] did you use software like Zoom or other apps to communicate? · [13:07] How does Golden Rule Charity issue grants to beneficiaries? · [14:13] How has Golden Rule changed? · [15:52] What is caused based marketing? · [16:43] Is caused based marketing different from traditional marketing? · [18:10] How is Golden Rule Charity leveraging cause based marketing? · [19:30] Is Golden Rule going to testing any new form of content like podcasting? · [21:19] Fun question: What is your Golden Rule? · [22:23] Final thoughts · Paula Robison was our guest today. Learn more about Golden Rule Charity. Thanks so much for tuning in. Join us again next week for another episode! · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.