I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 102: Don’t feel bad if your organic reach is down on social media
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares why you don’t need to be disheartened when things go down.
Stay Strong
[00:22]
Networks of social media are decimated, do not get discouraged. Nothing changed at the end of the day into who you are and the importance you put at the table. The only thing that has changed is that your history and your present are bigger and better compared.
[00:59]
If organic reach is no more, you can always double or triple down on paid media strategy. Even though seeing the tons of likes, comments, and shares strokes and boost your ego, you still have the other option when things go down.