I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 103: Adversities are springboard for success
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand tells a story of his challenges and his plan to overcome it.
Opportunities and Rewards
[02:00]
Makarand realized that when he started growing his path, he was able to do it due to his sheer ability to capitalize on the opportunities thrown at him.
[03:58]
If you're a professional, raising your wages, benefits, or promotions shows your company's value. You have succeeded the business, department, and people because you're heading on with the problems.
[05:20]
There is no business who does not want to put out the fires and not solve problems. As someone who wanted to solve it, you will get rewarded and recognition.
Challenges
[07:52]
Mak currently has two challenges to overcome:
1. Email Marketing Solution. Mak realized how inactive he was to his audience’s life when it comes to email. His emails suffered because it was marked as spam or people forgot about him—because he was never present to them in the first place.
2. Copywriting Skills. People take a copy for granted by thinking that a website alone is enough. An excellent copy allows you to relate to your audience’s challenges, pain, frustrations and how you can invoke emotions to them.
The Essence of Adversity
[12:55]
Adversity is your springboard to success. Makarand knows that if he can overcome his challenges, he will be able to achieve massive growth for his company while acquiring the necessary skill set.
[13:46]
Always remember that adversities and setbacks are not bad. You have options to transcend the challenges by delegating tasks to people that complements it.