The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
episode 98: How to market cybersecurity products better : Rafi Ozick
In this episode, Rafi Ozick, the founder and CEO of Privatise, the company disrupting cybersecurity with one click enterprise network security, joins us to share his expertise on marketing cybersecurity products. He talks about: --> How cybersecurity can be marketed for its benefits rather than always being seen as a pain reliever --> The need for investing in securing remote workers --> How cybersecurity can be positioned as a productivity tool --> Competing with bigger brands with larger budgets --> Making cybersec understandable to non-technical decision-makers, and a lot more...