Hosted by Webby Honoree audio producer and music journalist Lennon Cihak, When Life Hands You Lennons spotlights music industry executives, musicians, and tastemakers. Throughout each episode, Lennon takes a deep dive into the guest's speciality, asking the questions that don't yet have answers. Previous guests include Cascada, Varien, Jason Grishkoff (SubmitHub), Seth Hills, DJ Swivel (Beyoncé, The Chainsmokers), Jody Friedman, ItaloBrothers, 3OH!3, and more.Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
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Alok's Controversia Records team discusses label deals & marketing
Orlando and Bhaskar are on Alok's Controversia Records team. Orlando is the label manager and Bhaskar is the head of A&R and also an artist in his own right. Controversia Records was founded in June of 2019 and has since released tracks from artists like Timmy Trumpet, KSHMR, Bhaskar, Yves V, and many more.
Orlando, Bhaskar, and I talk about the differences between the Brazilian music industry and the rest of the world since it has such a different sound. The Brazilian market is difficult to break into because they're very picky on what they listen to. Orlando and Bhaskar also discuss Controversia Records deals and how they're structured. Lastly, we talked about label marketing and how they grow artists on their roster.
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