When Life Hands You Lennons

When Life Hands You Lennons spotlights music professionals across the industry, including music producers, managers, songwriters, engineers, and more.



Alok's Controversia Records team discusses label deals & marketing

Orlando and Bhaskar are on Alok's Controversia Records team. Orlando is the label manager and Bhaskar is the head of A&R and also an artist in his own right. Controversia Records was founded in June of 2019 and has since released tracks from artists like Timmy Trumpet, KSHMR, Bhaskar, Yves V, and many more.

Orlando, Bhaskar, and I talk about the differences between the Brazilian music industry and the rest of the world since it has such a different sound. The Brazilian market is difficult to break into because they're very picky on what they listen to. Orlando and Bhaskar also discuss Controversia Records deals and how they're structured. Lastly, we talked about label marketing and how they grow artists on their roster.

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 2021-10-12  1h25m