I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 104: Why Your Experience is Your Greatest Blue Ocean Opportunity
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains why your niche is your blue ocean opportunity.
The Race to Bottom
[02:02]
Get rid of the mindset that price war is the only solution; focus on how you can compete through the value of your solution. Competition makes it all about price wars where the lower price usually wins.
Blue Oceans
[03:00]
Apple completely revamped podcasting and created a blue ocean by launching iTunes. With just a couple of clicks, you can now create and publish your podcast.
[04:10]
Amazon created a book publishing model in the form of Kindle. In which it disrupted the traditional book publishing industry by getting rid of the needed access to big pockets like big publishing media to make your book a bestseller.
[06:00]
Amazon is also experimenting on transforming your shopping experience through Amazon Go.
Your Niche is your Blue Ocean.
[08:10]
Your niche, unique selling proposition, and experience are your blue ocean. Don’t take it for granted.
[09:25]
To be discovered, noticed, watched, and listened, you can utilize the following:
1. YouTube. The biggest video search engine where you can create a space of credibility and establish identity.
2. Podcasting. A tool that can be used for people to listen to you.
3. Website. A tool where you can create blogs, articles, etc.
If you are starting from scratch, create a foundational layer starting from identifying your niche, expertise, and skill set.