I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 109: How to Copy Amazon's Success at Micro Level - Business Success Tips
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains how Amazon’s method of brand establishment and brand expansion can be your source of inspiration.
The Level of Amazon
[01:40]
Majority of businesses cannot compare with the level of Amazon; you still need to create and expand your brand.
Know, Like, Trust Model
[02:12]
Consumers like Amazon and trust it because they are trustworthy, have excellent customer support and are able to live up to their offerings. You need to make sure customers know, enjoy and trust your company as business owner.
[03:54]
You need to know how to sell your product if you are a starting company, not just to have a solid product concept to begin your brand.
Brand Expansion
[05:28]
Although you do not have the scale, power, and reach of Amazon, you can still effectively utilize the enormous power and reach of social media by:
1. Creating your platform.With free social platforms available like Twitter, Facebook, Instagram, LinkedIn, YouTube, etc., you can start building your presence robustly and authentically by providing value.
2. Using other people’s platform. Using other’s platform can be attending local meetup groups, being part of a Chamber of Commerce meeting, getting the chance to be a speaker of other people’s conventions, and even being a guest on a podcast.
Authenticity
[08:03]
Mind often that you need to have authentic and true meaning when building your platform or using another medium.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter