Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
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episode 188: How to Write a Brand Positioning Statement | Ep. 188
This week we're talking about your brand positioning statement. How do you write one for your business? Why is this important?
Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different. What is special about your company? The reason your customers need to know why your business is special is that they need to know how to choose what's for them.
HIGHLIGHTS:
- Learn why you need a brand positioning statement
- Discover how to showcase your differences
- Utilize the question template to create your statement
QUOTES:
"Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different."
"For the coaches out there and the people who are building personal brand businesses, what's great is that the biggest differentiator in your company is you."
"Think about what do you do well and what do other people do well. Why would you want to go with you versus someone else?"
RESOURCES
Free Guide: Convert 1 Hour into 1 Month of Content
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