The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
episode 101: Sangram Vajre: The MOVE framework for Go-To-Market
In this episode, Sangram Vajre, the Chief Evangelist and co-founder of Terminus and the host of The FlipMyFunnel Podcast, joins us to discuss the MOVE Framework -- an actionable framework for Go-To-Market (GTM). He talks about: --> Why is GTM not a strategy but rather a product of its own --> 6 major truth bombs about Go-To-Market --> Stages of market maturity, and how GTM transforms at each stage --> What is the MOVE framework? What's the right maturity stage for applying it? --> Who are the stakeholders in executing GTM and what are their responsibilities?