A podcast by 37signals about the better way to work and run your business. In Season 2, we're going through Rework (the book) chapter by chapter and talking with authors, Jason Fried and David Heinemeier Hansson, about what's changed in the world of business over the last eleven years since the book was published.


episode 9: Scratch Your Own Itch

Basecamp was originally designed as a way to manage 37signals' client work and its success can be credited to the fact that it was designed to scratch a very specific itch by the people with that were itching. Now, we're not saying that building something for others is necessarily a bad way to go about things, but building for your own needs has huge advantages.

Show Notes

  •  06:15 - "The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products." - Steve Jobs in Triumph of the Nerds (PBS)
  • 12:53 - Hotwire
  • 13:57 - Not invented here (Wikipedia)
  • 14:26 - Mary Kay Ash (Wikipedia)
  • 18:12 - Second-system effect (Wikipedia)
  • 21:35 - Minimum viable product (Wikipedia)
  • 21:42 - Making sense of MVP - Henrik Kniberg
  • 23:55 - The Homer (Simpsons Wiki)


 2021-11-02  31m