Code Story

Their tech. Their products. Their stories. In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back. Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans share what it feels like to create a world class product, how to recover from critical mistakes, and how to scale your solution to the masses. This podcast is for the tech leader, CTO, CEO, developer, software architect, startup leader, disruptive visionary - or the curious minded individual, who wants to know what a builder goes through in creating world changing technology.

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S5 Bonus: Oleg Friedman, Verb Data

Oleg Fridman has been at this startup thing for a while. Most of his career, he has been working for himself, remotely. In High School, he was drug into entrepreneurship by a few of his buddies, creating an e-commerce website in 2002 for selling furniture. They figured out that they sucked at selling furniture, but made a pretty good website. Post that, he got involved with restaurant ordering, and turned it into a thriving business. That business, called Onosys, sold to LivingSocial, after serving 4 countries, around 10k restaurants, and doing quite a bit of business online. Currently he lives in Cleveland, Ohio, but has done stints in Austin and Boston. He's married with 2 little girls, 3 years and 7 months old. His major hobby is legos. He has a huge Star Wards collection, owning one of almost everything. When asked if he shared the legos with his girls, he mentioned they know Daddy's legos are off limits.

Prior to their current venture, Oleg and his co-founder, Dave, ran an agency focusing on high fidelity prototyping. After doing many projects, they figured out that the process of creating dashboards for a product was a mostly the same, but took a ton of time to prepare the data, extract data, and display it. They both figured out that they could create a solution to make this process simpler.

This is the creation story of Verb Data.