Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one’s intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you’ve discovered your purpose, daily tasks become easier, and business decisions are made with clarity and confidence. The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. Your host, Amy Austin, is a successful entrepreneur, coach and branding strategist. Her experience spans over 20 years and many service industries including healthcare, computer software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it to build authentic personal and business brands. Our stories start with purpose.
https://www.amyaustinmarketing.com
episode 104: Return on relationship
What is return on relationship? The purpose of the relationships you have should be considered and reevaluated periodically. Especially after a year like 2020, when relationships of all kinds were pulled in various directions, aligning the value of the relationship with the purpose it serves is more important than ever.
How do you figure out where your relationships stand? Think about the purpose. Is the original purpose of the relationship still valid? Has it evolved over time? Has it diminished? Maybe the purpose or the value of it no longer exists?
In this episode of The Pursuit of Purpose, I discuss how to evaluate the return on relationship for a variety of key relationships in both our personal and professional lives.
Check out the show notes for a variety of resources and a valuable worksheet to assist in determining the purpose of the relationship.