Bob Mangat – CEO & Founder at EverGenius, Chief Strategist and Founder at invigoMEDIA, Author, Medical Marketing and Practice Growth Expert, talks to Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast. Bob shares the following: his backstory about what he learned from the early growing pains of his parent’s business, the pearls of wisdom he's learned about branding and positioning, how buyer psychology operates and affects sales, what to look for when seeking digital marketers and how he created EverGenius, his patient communication and retention software.
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