I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 124: Corona Proof Business - 30 DAYS to Brand YOURSELF, Build Your Business and MARKETING
In this episode, Mak talks about his Online Course. The Pandemic has affected many businesses, and Mak thought about creating something that would be helpful for them. He has an online course that is Corona Proof. The 30-day course tackles all about the techniques and strategies of business owners who remained untouched by the Pandemic.
Online Program
[0:36]
Mak’s online program is called Corona Proof Business Mastery: How to grow your business and acquire customers in four short weeks. He spills all the beans in terms of the tips, strategies, techniques, and how top earners remain recession-proof, and how they remain pandemic proof, regardless of any economy.
The mistake that business owners make
[1:02]
One huge mistake that Mak has seen that many small business owners have been making is that they are latching on to hope and spray approach. They’re hoping that someday somehow, someone is going to walk into their lives, and then that is going to magically transform their businesses that is going to magically transform their lives.
Taking the bull by the horns
[1:32]
The vaccine is on the horizon, but we are going to be living in this new normal for a significant amount of time. The way to deal with these uncertainties is to take the bull by the horns. Many business owners are just going in all different directions. The four-week course is focused on achieving a significant bottom-line oriented, actionable outcome that is going to move your needle from point A to point B in a massive way.
Layers of the Course
[2:14]
The course is focused on four key business accelerators. There is a foundational layer, personal mastery layer, marketing profits layer, and then the business force multiplier.
[2:24]
The foundation layer talks about unleashing your Google footprint, how to unleash your social media accounts, how to bootstrap your business, and how to set up your business in the new normal that is going to set you up for massive success.
[2:45]
The second layer is all about personal mastery. The more you become a decisive person, the more it allows you to become confident. It is not about having the “broke mindset,” it is not about staying reactive, but about becoming more decisive, becoming more proactive, and taking control in your hand. That is where Mak gets into how to break out of your procrastination loop and how to shatter your comfort zone.
[3:17]
The third layer is all about marketing profits. Marketing is the lifeblood of many businesses. Many businesses tend to underestimate that they don’t know how to do the marketing. Cash is the oxygen, and the cash comes from your customers. Customers come from your leads, and the leads come from your marketing.
Another mistake that business owners make
[3:51]
One other big mistake that other business owners make is they think they are in the business of a certain niche. It is not about the business of a certain niche, but it is rather more about the business of marketing your niche. They tend to overlook that fact. Mak covers all those aspects in a nicer way that is going to allow you to shift your thinking and shift your needle in the right direction.
The Final Layer of the Course
[4:20]
The final layer is all about creating the business force multipliers. Having a certain skill set and being in a certain niche is all well and good. It would be nice if you are able to utilize your skillset and your expertise in a nicer way that is going to help you complement and achieve your skillset.