I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 127: Online Marketing vs Traditional Marketing- How to Market Yout Business
In this episode, Mak talks about the difference between Traditional Marketing and Modern Marketing.
Traditional vs. Modern Marketing
[0:00]
The difference between Traditional Marketing and Modern Marketing is quite simple. Traditional marketing is all about the push model. It is all about shoving the message down to people’s throats, hoping that they will buy your product or service when an ad or a promotion is run.
[0:29]
Modern Marketing, also known as “inbound marketing,” is all about inviting or captivating your audience customers into your ecosystem. It is not necessarily you shoving down the message, but rather they are willing to come to your ecosystem.
[0:51]
The other difference is that mass marketing and traditional marketing are simplistic because there used to be only TV or radio as two primary channels. With the advent of the internet, Google social media channels, the number of touchpoints has exploded. Modern Marketing in digital marketing is has become quite complex.
[1:16]
Also, you need to know down to the grain in terms of what are your customers, desires, ambitions, and then how you can push those hot buttons that they are always thinking about the day in day out through your brand equity, through your brand, through the solutions that you offer, through your services, so on and so forth.