The Winning Tactics podcast is built on the foundations of providing the tools and tips you need to make your small to medium business successful. We talk to industry experts on how to build your business the right way. Your host Adam Sinkus brings his passion for helping people realize their full potential to the screen to help your business achieve greater success. Over the last 10 years, he has built successful teams in the BPO industry founded on culture driven leadership and a desire for individual and team success.**All Shows recorded Live**
https://thewinningtactics.com
What the Heck Do I Need a Copywriter For!
Writing is much different when you do it for marketing and business. Lee Rowley joins us to tell us why copywriting is different than writing that paper for 9th grade English.
He walks us through why it is so important to understand the topic and what keywords should be used in the piece.
Lastly, he talks about how he gets inspired and what you can do to become inspired.
About Lee Rowley
I have to use the word "copywriter" in my title for obvious reasons.
But "copywriting" inadequately describes what I do for my clients.
There wasn't an accurate description at all, really. So I made one up: Copybranding.
Copybranding is about crafting marketing messaging that "gets the job done" in terms of sales, but that also cultivates trust in your brand.
In other words, the opposite of what copywriters do when they pull a template out of a swipe file.
My process involves diving deep into your ideal buyer's world.
Mining for gems to create a profound sense of connection.
And weaving genuine empathy and understanding into persuasive copy that just works.
I developed Copybranding and my Avatar Immersion Method after years of writing pushy, one-size-fits-all copy the way the "experts" taught.
Its what's allowed me to craft powerful copy for Russell Brunson, Henry Kaminski Jr. (The Brand Doctor), Greg Cassar, Joe Vitale, Kim Garst, and hundreds of other clients over the past 11 years.
And if you invest in Copybranding, you'll be rewarded with irresistible, connection-focused copy that attracts new, ride-or-die fans day and night.
Connect with Lee At:
Https://www.leerowley.com
https://www.linkedin.com/in/theleerowley
About Winning Tactics Podcast:
Winning Tactics is focused on providing the tools you need to meet that next goal within your business. We will discover how you can build success in your business with the experts that are doing it.
From showing you how to adapt processes for sales, hiring, marketing, training, and operations, to finding innovative ways to make you stand out within the market, Winning Tactics Podcast is your solution to growing your business.
Vision: Provide the tools and approaches to lead, educate, and improve people and organizations.
Mission: Build a foundation for improvement in process, people, and outcomes.
Take your small business to the next level with the Winning tactics Podcast.
Connect with us:
https://www.linkedin.com/in/adamsinkus
https://www.facebook.com/adamsinkus
https://www.twitter.com/adamsinkus
https://anchor.fm/adam-sinkus
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