Inside Jobs is a podcast about in-house agencies and the people who lead them—featuring industry influencers, creative directors, and marketing executives from top global brands. Get to know the people and personalities who are shaping the in-house industry. Inside Jobs is hosted by Robert Berkeley, brought to you in partnership by the In-House Agency Forum (IHAF) and EKCS. Listener questions and comments are highly encouraged. Contact us anytime.
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episode 36: Ep 36 - A Tale of Transformation - Carlos Ricardo, HP
In this episode of Inside Jobs, we learn how Carlos Ricardo came to lead marketing services and creative at HP. Influenced by his father and his multi-country upbringing, Carlos set a path to becoming a global marketer from a very young age. From edgy “cola wars” campaigns in Brazil to digital transformation of a retail bank in Spain, Carlos is someone who meets challenges head-on. That M.O. eventually led him to HP, where he has transformed an upstart production organization in India into a highly flexible, cost-efficient, global in-house agency—successfully partnering with HP’s full range of marketers worldwide.
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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.