Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
episode 7: Capital One Public Relations Director Sukhi Sahni on Insight-Driven PR
“PR is more than press releases. It’s understanding where the audience is so you can share stories that will resonate.”
Welcome to Frictionless Marketing.
Today we’re talking to the Director of PR at Capital One, Sukhi Sahni.
Sukhi was added to The Holmes Report’s Innovator Twenty-Five list of top PR movers-and-shakers, and prior to joining Capital One, Sukhi worked in Communications at Sprint Nextel, and before that, she was a part of the Carnegie Endowment for International Peace.
We discussed a lot of things, but primarily Sukhi will be sharing with us her thoughts on insights-driven PR and her work on Capital One’s Purpose Project; a fascinating creative initiative that focuses on the many ways card users are rethinking the power of travel as a vehicle for personal change and improvement.
All of that and so much more on this week’s episode of Frictionless Marketing. Now, please give it up, for Sukhi Sahni, PR Director at Capital One, in conversation with Lippe Taylor president, Paul Dyer.
Key Links:
- Capital One
- Sukhi Sahni
- Purpose Project
- PESO model
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