Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having over 10+ years of experience in the fitness industry and owning 2 FBBC locations, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities. Bryce also co-leads FBBC Mastermind Group, an exclusive coaching group for high performing fitness professionals. Bryce Henson was born in Atlanta, Georgia, grew up in Michigan and has spent most of his adult life in California. He is a graduate of Michigan State University and speaks Brazilian Portuguese fluently, having lived in Florianopolis, Brazil. He holds citizenship in the United States and Portugal. He enjoys world travel and is a fitness expert, coach, author, and inspirational leader.
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From 100k in Debt to an 8 Figure Earner
In today's Fitness Franchise Podcast, Bryce Henson takes a deep dive into the highly successful career of Matt Wilber. Matt opened his first Fit Body Bootcamp franchise in 2013 with 100k in student loan debt, maxed-out credit cards, all while living in his grandmother's basement.
He now owns 9 franchise locations with 60 full-time employees, grossed over 28 million dollars in revenue, and is the Vice President of Product and Results for Fit Body Bootcamp.
However, Matt did not start out a success story. Growing up as a chubby kid, Matt battled with self-esteem and confidence that eventually fueled his desire to learn everything he could about living a healthy lifestyle, training, and nutrition.
Tune in to hear how Matt dealt with negative influences as a young adult, how asking the right questions led to more success, the secretes to scaling a fitness gym, how to overcome a negative belief in yourself, and so much more.
"A lot of people set goals and have the best intentions in the world, but they don't realize how many crap sandwiches they're going to have to eat to achieve those goals. And if you want the goals, you've got to be willing to eat the sandwich." -Matt Wilber
Here's what you don't want to miss:
6:05 Why seeking knowledge beyond formal education is so important
7:05 How Matt's work ethic prepared him for entrepreneurship
11:00 Building out your first gym and running out of money
13:48 Hiring your first employee and offloading some responsibility
15:21 Finally giving up control and being able to leverage your time
17:55 The one thing that separates successful entrepreneurs from failure
19:00 The skills needed to scale and grow your footprint
22:55 Painful lessons and what not to do when scaling a gym
25:05 How to navigate change and set expectations
28:04 The difference between leadership and management
31:00 Addressing the needs of your community through charitable work
35:15 Matt's "zone-of-genius" and teaching others to do the same
39:00 What you need to know to be a super successful fitness gym
42:50 The worst thing you can do in life and how Matt navigated 2020
47:00 One of Matt's lowest points in life and the lessons he learned
49:30 What drives Matt and his passion for helping others succeed
53:29 The best advice Matt has ever received and how to view life through a 3D lens
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