Go Behind The Numbers for What Matters Most In Business. It‘s an axiom in business that ”you can‘t manage what you can‘t measure.” Business performance and business valuation is all measured by the numbers. While Dave has spent a great deal of time ‘inside‘ the numbers, he has learned that the real stories and lessons-learned occur ‘behind the numbers.‘ Join business valuation expert and best-selling author, Dave Bookbinder and his guests as they go Behind The Numbers to understand what matters most in business. Want to be a Guest? If you or someone you know would like to be a guest on Behind The Numbers, connect with us here: https://linktr.ee/BehindTheNumbers and someone will get back to you about scheduling. If you find the content to be valuable, please subscribe and leave a rating. About Dave: Dave and his team conduct valuations of businesses, intellectual property, and complex financial instruments for a host of strategic objectives. Clients served are companies of all sizes, public and private, in various industries and geographies...
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episode 228: Creating Brand Experience Using Augmented Reality - Allison Ferenci
Camera IQ is on a mission to “democratize the camera” to create a brand experience using augmented reality. Today’s guest explains how they’re doing that.
Dave Bookbinder goes Behind The Numbers with Allison Ferenci, Co-Founder and Chief Executive Officer at Camera IQ.
In this episode, Allison helps us to understand augmented reality (“AR”) and shares examples of how brands are using AR to drive consumer engagement and sales growth. She also explains the metaverse and why it should be an important part of a Company’s digital marketing strategy.
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About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth.
Please connect with him on LinkedIn and check out https://www.NewROI.com
Want to share your insights with the business community? Message me to learn how you can be a guest on Behind The Numbers. BehindTheNumbersDB@Gmail.com
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