Freakonomics co-author Stephen J. Dubner uncovers the hidden side of everything. Why is it safer to fly in an airplane than drive a car? How do we decide whom to marry? Why is the media so full of bad news? Also: things you never knew you wanted to know about wolves, bananas, pollution, search engines, and the quirks of human behavior.
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"Conspicuous conservation" is about showing off your environmental bona fides. In other words, if you lean green, there's extra value in being seen leaning green.