A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.
https://37signals.com/podcast
episode 21: Start at the Epicenter
When starting something new, you can work on the stuff you could do, the stuff you want to do, and the stuff you have to do. It's the stuff you have to do is where you should begin. To find that epicenter ask yourself, "if I took this one thing away, would what I'm selling still exist."
Show Notes
- 06:07 - Highrise
- 08:23 - Salesforce
- 15:32 - Is Your Product a 'Vitamin' or 'Painkiller?' - Entrepreneur
- 16:12 - The Screener