The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 1: Pacific Content
Showrunner Alison Broverman and Sound Designer Gaëtan Harris weigh the merits of podcasting with Audience Development Director Dan Misener and special guests:
- Clay Closson, Earned Media Strategist at Quicken Loans
- John Ville, Head of Editorial & Customer Marketing at Atlassian
To find our more about creating your own podcast or how we can help you understand and develop a podcast audience, contact our Director of Business Strategy, Jonas Woost.
Learn more about our services at pacific-content.com.
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