The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 2: Song Exploder: Billie Eilish
Hrishikesh Hirway, host and creator of Song Exploder tells us about what makes the show
special and the special bond he has with his sponsors. Hrishikesh also gives us an introduction
to his episode featuring the Grammy-award winning Billie Eilish and her brother and creative
partner, Finneas O’Connell.
Billie Eilish started releasing music when she was 14 years old. Her debut album came out last
year, when she was 17. It debuted at Number 1 on Billboard, went triple platinum, and won her
five Grammys. Billie made that record with her brother and creative partner, producer and artist
Finneas O’Connell, in their parents’ house in Highland Park, Los Angeles.
While working on that album, they also started writing this song, “Everything I Wanted,” which
came out as a single in November 2019. It was Billie’s second top ten hit, and it went double
platinum, too. In this episode, you’ll hear some of the original voice memos Billie and Finneas
made while writing, and the two of them explain why the song was almost never finished.
To learn more about sponsorship on Song Exploder, please reach out to sponsors@prx.org
See omnystudio.com/listener for privacy information.