The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 1: Market Enginuity / PRX
Market Enginuity links mission-driven media clients and sponsors in mutually beneficial partnerships. Comprised of podcast sponsorship specialists and pioneers in the industry, Market Enginuity Podcast Group is the sponsorship sales team for PRX — one of the largest podcast networks in the U.S. with an award-winning portfolio featuring some of the most popular podcasts in the world, including TED Talks Daily, The Moth, Criminal, Song Exploder, and Snap Judgment. PRX also powers a growing body of podcast-first productions, including the Radiotopia podcast network and the TRAX podcast network for tweens.
For more information about aligning your brand with premium content in a brand-safe environment, email sponsor@prx.org.
See omnystudio.com/listener for privacy information.