The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 5: Planet Money: We Buy A Superhero (Released: Feb 12 2021)
Launched in 2008 during the financial crisis, NPR’s Planet Money is a
podcast about the economy using stripped down narratives to tackle
popular, complex topics like American health care or insider trading. In this
episode, Planet Money buys a Superhero. Comic book publishers like
Marvel and DC sit on a treasure trove: thousands and thousands of comic
book characters. Pieces of intellectual property. You know the big ones--
Superman, Ironman, Captain America. They each make millions off of
movies and merchandise. But for every marquee character, there are
hundreds of others sitting unused. The Planet Money team couldn’t abide
by that. Superheroes are meant to save the day, not be stowed away. So
they thought: why not convince Marvel to sell them one?
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