The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 3: From the Brands with Magellan AI and Curology
Custom skincare company Curology is scaling their presence in podcast advertising through authentic partnerships conveyed in host-read ads. With expert Vanessa Lam recently added to the team, they’re excited to continue seeing success from their direct-response ads.
Danielle Urban, Magellan AI’s Director of Growth Marketing, interviewed Vanessa to learn about how they are creating their media plan, evaluating shows, and what the future holds for podcast advertising - both at Curology and in the industry as a whole.
Magellan AI creates tools that help marketers spend intelligently on podcast advertising. Advertisers rely on the platform for media planning, competitive intelligence, airchecks, and more. Publishers log in to track brands’ spending, placements on competitive shows, and to receive notifications about advertiser activity in the podcast space. To learn more about Magellan AI, visit www.magellan.ai
Special thanks to our hosts Michelle Khouri of FRQNCY Media and Tom Webster of Edison Research.
Up Next was created by Bryan Barletta of Sounds Profitable.
The entire project was produced by Evo Terra of Podcast Pontifications and edited and mixed by Marcus dePaula of Podcast Audio Lab.
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