Winning is fun but WINNING BIG results in success that is sustained. Brands who WIN BIG have three secrets: They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally.These are universal secrets to win big in business, in career and also in sports.Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.
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episode 8: Branding That Delights with VIP Guest Swapan Seth
Swapan Seth is a brand, marketing and creative consultant. He is also an author, a columnist with leading lifestyle magazines, an art collector, a wine collector. He lives between Gurgaon and Naldehra in India.
Here are some key insights from this week’s show:
- Start your branding journey with the purpose of delighting.
- Every brand must find its own voice that connects.
- Be easily inspired, keep your windows open.
- Always ask the question: “What do I need to know?”
- Find clients that are courageous.
- Every person has a story that is worth gathering.