Agency Accelerated is your go-to guide to growing your agency – quickly. Join award-winning marketer and strategist Stephanie Liu as she meets the minds behind the brands and talks to exceptional experts with decades’ worth of agency insights. Each episode is a toolkit full of practical how-to’s – from driving sales to telling stories – and revenue-boosting ideas that you can apply to your own business. Whether you’re an agency owner or a boss in the making, Agency Accelerated will help you expand your knowledge, streamline your workflow, and take your agency to the next level / and set you on a smoother, faster path to success. Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar Powered by Agorapulse: the social media management tool.
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episode 4: How To Develop A Scalable Customer Advocacy Program
According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing.
And yet, the vast majority of brands and agencies today still do not have a customer advocacy program.
We all know that word of the mouth is the most powerful marketing channel, but how do you leverage and scale that? And what if you want to start and manage customer marketing programs for your agency clients?
That’s exactly what Kevin Lau is going to talk to us about.
Kevin is the Global Head of Customer Advocacy at Adobe where he has developed customer advocacy and retention strategies to drive brand loyalty, customer thought leadership, and customer evangelism. And Kevin was recently named the #1 Customer Marketing & Advocacy Influencer!
Agency Accelerated host Stephanie Liu will be talking with Kevin about:
✴️ Why marketing agencies need customer advocacy programs
✴️ How to start and scale customer marketing
✴️ How to actually measure the impact of these programs
Think of it as your fun – and free! – consultation for your agency.
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