Apple Talk focuses on in-depth industry analysis and critique of Apple and related companies. Every week Michael Gartenberg, Serenity Caldwell, Rene Ritchie, and guests dive deep into the latest news, biggest trends, and most important issues at the intersection of culture and personal technology.
http://www.imore.com/next-ten-words
09: Unpacking Pokemon Go
With the success of Pokémon Go, the enormity of the mobile market has been made shockingly clear. Confluence of technologies? Nostalgia and brand power? Thirst for distraction? Gartenberg, Caldwell, and Caldwell discuss what lessons can be learned and what'll come next.