PR 360

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

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episode 114: Getting the Most Out of Twitter and the Future of Content with Michelle Garrett


In This Episode…

We talk with Michelle Garrett all about Twitter and content. We discuss Twitter Spaces, the downvote feature, Twitter Chat, Web3, and social audio. We discuss how some parts of Web3 could be implemented today and the future of content. Plus, how long-form and short-form could be used to answer questions.

 

Show Notes

·      [01:08] Are you a coffee or tea drinker?

·      [01:40] Can you summarize your expertise?

·      [02:20] Has the implementation of Twitter Spaces made Twitter Chat less popular?

·      [03:32] How can brands use Twitter Spaces Effectively?

·      [04:54] Should brands use their employee influencers for their Twitter Spaces?

·      [05:50] Are we going to see more social audio content from brands?

·      [06:35] Are there better social media platforms for authors?

·      [07:14] Is there a way to use Clubhouse well?

·      [08:02] How can B2B companies use these features?

·      [09:01] Is written content still important?

·      [10:26] Blog posts and podcasts are evergreen content.

·      [11:19] What are your thoughts on Web3?

·      [12:22] Are there any ways to implement some of Web3?

·      [13:35] Are we going to see a return of physical events?

·      [15:25] Or are we going to see a more hybrid approach?

·      [16:40] Doing live stream events requires a different approach for PR pros?

·      [18:12] Quality of quantity?

·      [18:48] Could PR pros use a mixture of short-form and long-form content to answer questions?

·      [19:57] Ways of using short-form and long-form content.

·      [20:11] Fun question: What is one feature you would like Twitter to implement?

·      [22:14] Thoughts on Twitter downvote.

·      [23:02] Final thoughts

People and Companies, We Mentioned in the Show

·     Michelle Garrett was our guest today.


Episode Length: 24:13

Thanks so much for tuning in. Join us again next week for another episode!


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Hosted on Acast. See acast.com/privacy for more information.


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 March 30, 2022  24m