PR 360

In This Episode…

We talk with Bill Coletti all about brand reputation and crisis communications. We talk about soft assets and cancel culture while discussing how to effectively manage a crisis. Should you have a hard and digital copy of a crisis plan? How does cancel culture impact a crisis?

Show Notes

·      [01:17] Are you a coffee or tea drinker?

·      [02:41] Can you summarize your expertise?

·      [03:15] How has crisis comm changed over the years?

·      [04:42] How does corporate crisis impact a company's reputation?

·      [05:55] Is there any way to de-escalate bad brand reputation?

·      [07:39] How should PR pros create a crisis plan in a post-pandemic world?

·      [09:05] Should you have a hard copy and a digital copy of a crisis plan?

·      [10:08] What are some key tips to successfully manage a crisis?

·      [11:17] Should we think of brand reputation and crisis management as yin and yang?

·      [12:51] How do PR pros manage a good reputation with their customers?

·      [14:14] Is there a way to minimize cancel culture during a crisis?

·      [16:16] How can PR pros manage the soft assets of brand reputation?

·      [18:07] Is there anything that PR pros should avoid when talking about brand reputation?

·      [20:14] How do you skirt the line between telling the truth and company’s secret?

·      [21:58] How can PR pros repair trust?

·      [23:28] Should PR pros add cancel culture to their crisis plan?

·      [25:07] What’s the future of brand reputation?

·      [27:21] Do you think there will be any impact with Web3?

·      [28:48] Fun question: What strategies would you like done away within crisis comm?

·      [30:00] Final thoughts

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