PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 119: Discussing the Finer Details of the Podcast Industry with Dave Lee
In This Episode… On this week’s PR 360, we talk with Dave Lee, Co-Founder of International Podcast Day. We talk about podcasting, ads, YouTube, and social audio. We talk about the mix of the independent and branded podcasts, how brands should look at ads, and starting a podcast. Show Notes · [01:26] Are you a coffee or tea drinker? · [01:49] Any favorite coffee or tea brands? · [02:35] Can you summarize your expertise? · [04:38] How popular is the podcast industry? · [09:44] What should brands know about starting a podcast? · [13:37] What should brands know about podcast ads? · [17:05] What’s the most important analytics for podcasting? · [20:07] How important is YouTube to podcasting? · [24:06] What’s your opinion on social audio? · [26:38] How do social audio and podcasting work together? · [29:09] What’s going to lead us to the next phase of podcasting? · [31:59] Podcasts and monetizing · [33:03] A mix of independent and branded podcasts. · [34:29] Fun question: If you could create a new podcast hosting site, what features would it have? · [36:48] Final thoughts · Dave Lee was our guest today. Episode Length: 41:23 Thanks so much for tuning in. Join us again next week for another episode! · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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