PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 120: Finding the Right Influencers and Growing Your Organic Reach with Kaitlin Rodriguez
In This Episode… On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing. We talk about influencer marketing, organic reach, paid reach, social audio, and more! Show Notes · [01:09] Are you a coffee or tea drinker? · [01:20] Any favorite coffee or tea brands? · [01:43] Can you summarize your expertise? · [02:16] What should PR pros know about organic reach in 2022? · [02:58] Are there any tips or advice for using organic reach with paid reach? · [03:46] When talking about collaboration is that with influencers or your team? · [04:58] How do you not keep yourself from being siloed? · [06:28] Can working with influencers help your organic and paid reach? · [07:11] Could you use employee influencers for organic reach? · [08:31] What has changed in influencer marketing? · [11:20] How do you find the right influencer? · [12:43] How do you start the collaboration process? · [14:12] How do you define a good influencer campaign? · [15:18] What is the future of influencer marketing? · [16:18] Is social audio going to be apart of organic reach? · [18:07] Would this be based on your industry, too? · [19:43] Fun question: If you were not a PR pro, what profession would you be in instead? · [20:04] Favorite thing to bake? · [20:46] Final thoughts · Kaitlin Rodriguez was our guest today. Episode Length: 21:58 Thanks so much for tuning in. Join us again next week for another episode! · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.