The Music Biz podcast is your source for the latest industry trends, tricks, and success stories. Each week, host James Shotwell brings you the latest news and advice from throughout the industry, including interviews with today's top talent. Music Biz is brought to you by Haulix, the music industry's leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
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How To Guarantee Fans See Your Content
Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
Remember the day Facebook and Instagram went offline? For several hours, two of the biggest platforms for promotion and information disbursement were nowhere to be found, leaving social media managers, artists, and labels everywhere scrambling. These “borrowed lands” that we’ve come to depend on for engagement were suddenly gone, and nobody knew when—or if—they would return.
Building On Borrowed Lands examines the ongoing debate over where artists and their teams focus their community-building efforts. A panel of experts in marketing and publicity will discuss the ever-evolving challenge of reaching people in the digital space, including the best places for engagement, the value of owning your content, and the timeless tips for success that still work today.